Louise High School football kicks off its season with “Midnight Madness” just after midnight on Sunday, Aug. 4. In line with UIL rules, it marks the first official day of team conditioning. Athletic Director Cameron Murrah says the team is ready to go and wants the whole community there to help launch the season. Locals are encouraged to gather outside the school and form a “Victory Line” to cheer on players as they head to the field. Murrah hopes this becomes a new Louise tradition filled with pride and school spirit.